The
Franchise Success
Formula

"Profitable Franchising Without The Pain"

About Me

Here's a little bit about myself.

Like many who've thought of going out on their own and starting a business, I chose the franchise route for all the best reasons.

  • It offered a "tried and tested" model
  • I would be able to get my business up and running quickly
  • I'd have the support of the franchisor and a network of franchisees who's expertise I could call upon
  • It offered the quickest route to profit
  • I'd receive all the necessary training to ensure my success

Having committed to the franchise, I soon discovered that not all of the above was available to me. Worse than that after a full years trading I was nowhere near where I should have been according to the figures supplied by the franchisor. Clearly I needed more support and training, but I wasn't the only franchisee in this situation.

Despite my disappointment with the business so far, I wasn't inclined to give up so quickly and committed myself to a further years trading that required more of my cash being put into the business. Sadly, the business still failed to perform and by the end of the second year I was faced with the terrible dilemma of what to do. I now had a business that had been trading for two years, but was still losing money. Could I sell the business, or would I have to close it down and walk away leaving the franchisor with the opportunity to sell the franchise on to another franchisee?

In the end I decided that I couldn't afford to continue to cash flow the business into the third year, in some vague hope that I might find a buyer or that the business would finally turn the corner and move into profit. There was no choice but to close the business down and walk away.

This was a bitter pill to swallow, as I'd invested a lot of my time, energy and money into a business that I believed would give me the future I wanted. A job I would enjoy, a business I could be proud of and income that would provide the lifestyle I sought. All of these hopes were destroyed and I found myself heading for my fiftieth birthday with no job, income and my dreams shattered.

Was I angry? You bet I was...and that's the motivation for this site. I realised on reflection that I'd made some horrendous mistakes when selecting the franchise and undertaking the necessary due diligence. I'd learnt a lot in that painful process and I was determined to share my knowledge with others in the hope that they could avoid what I'd been through.

From the blog

The Multi Skilled Franchisor

It's not often you'll hear me saying that I have some sympathy for franchisors, but I do. The really good franchisor has to be multi skilled to build and run a successful franchise business.

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How Can You Spot a Good Franchisor?

As you can imagine, it's absolutely crucial that you can identify the great franchisors from the just good and even horrendously bad.

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